Fashion For Relief NYC 2010

Jeeves NY Supports Fashion For Relief Jeeves backstage in Bryant ParkThe team at Jeeves played a supporting roll backstage at Naomi Campbell's Fashion For Relief event which took place in Bryant Park on February 12, 2010.

Arriving hours before the scheduled start of the runway show featuring English Royalty, celebrities and fashion icons, the Jeeves traveling team set up a temporary repair workshop backstage.

Our first contact backstage was with Rachel Zoe's assistant, Brad Goreski. Ms. Zoe was the celebrity stylist for the entire event.

Marica Moore, Jeeves' head traveling seamstress was put to task at once, attaching shoulder pads into a Giorgio Armani dress. Our portable steamers were on and we also set up our traveling hand finishing station.

Mollie Charnas was our designated runner for the evening as she shuttled gowns, dresses and shoes to be repaired from the stylists and dressers back to our backstage repair workshop.

Soon our proximity backstage took a sad turn. We realized that we were adjacent to area being set up for an Alexander McQueen tribute which took place as the finale.

A sense of melancholy surrounded his fashions, as Marcia was asked to make repairs to a pair of beaded shoes, and a dress to be worn by Naomi Campbell.

As the time got closer to the start, chaos broke out. Runners were bringing dresses for steaming.

The Dolce & Gabbana suit and shirt that Chris Brown was wearing needed pressing.

Sarah Ferguson's, gown needed steaming. Cecily Lopez came to us in a fabulous orange Chloe gown and asked to be steamed with her still in the dress. Our staff told her that wasn't a good idea so she took it off. At one point we had a long line of runners all needing steaming and they all wanted to be first.

A few minutes later the music started pumping and show was on! The traveling staff of Jeeves was able to relax a bit and we were able to observe the entire show from backstage.



Our task now is to clean everything that was worn on the runway so it can be auctioned on Net-A-Porter to raise money for Haitian health care.

The event is scheduled to repeat in about a week in London where Jeeves of Belgravia will be playing a supporting roll.